Collects cool videos, often educational, on the internet. The Kid Should See This - Newsletter and blog. Next Draft - Dave Pell’s daily roundup of interesting news and perspectives is fantastic. Interesting, often science and tech-related, events and lectures. Happenings in the greater San Francisco Bay Area. Her “inbox zine” is consistently awesome and always worth a read. San Francisco Bay Area Weirdo (in the best sense of the word) happenings. Have I missed one that I should know about? Send me a note at - My favorite website/blog. Other Cool Content, not necessarily related to marketing (we are well-rounded human beings, right?) Note: Axios has a whole mess of newsletters, many are good. It behooves any marketer worth their salt to be conversant in the topics of the day. Digital marketing is intertwined with privacy and security. Īxios Codebook - Axios’ (news website and publisher) weekly cybersecurity newsletter. State of the Screens - Great Newsletter whose aim is to summarize the top trends and must-read articles that touch on the convergence of television and digital advertising.
Youtube videos of some of his keynote speeches (start here: ) at various Advertising Conferences are sharp, on point, and funny as hell. Funny, sometimes crude, but not wrong, is Bob Hoffman, The AdContrarian. If you are a digital marketer, here is your critic. The AdContrarian - Listening to your critics is important in any field. He often provides insight into tactics that are helpful in focusing campaigns on quality audiences where real returns are derived. Really insightful, methodical, and data-focused. Augustine Fou, Ad Fraud Researcher - The authority on ad fraud and tactics to limit your exposure. Check out his dashboard templates for Google Analytics. If you are just finding out about him, you have months of reading to dive into.
Occam’s Razor - Avinash Kaushik, Google’s Digital Marketing Evangelist, has a deep reservoir of marketing and data knowledge. I spend a good amount of time every week trying to keep up with the amount of new information available. There is just a ton of amazing, relevant, and useful information in these resources. Offering subject-matter expertise, the newsletter aims to lead the national conversation and create a deeper public understanding of how cybersecurity shapes our future.Marketing, Relevant Tech, Analysis, News and Opinion (I consider these required reading) Yet, despite their growing importance to our daily lives, cybersecurity and technology-and corresponding policy-remain too little understood in the corridors of Washington, in corporate boardrooms, and around America’s kitchen tables.Īxios Codebook helps people make smarter choices about security and technology. The global pandemic has only accelerated our push to virtual spaces and new environments, rewriting the rules for government and industry, and presenting many new opportunities and vulnerabilities. Aspen Digital partners with Axios to bring readers Codebook, a weekly newsletter that covers the latest in cybersecurity, national security, and technology-reported by our senior staff writer, Zach Dorfman.Ĭybersecurity is the story of our time, and in a globalized, wired economy, information is the most valuable natural resource.